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7960 Melrose Avenue
Los Angeles, CA 90046
Ph:323-653-3700
Fax:323-653-3703


Francine Diamond
General Manager / Managing Partner

Francine Diamond has worked throughout the U.S. with some of the most influential restaurateurs including Danny Meier (Gramercy Tavern), Wolfgang Puck (Spago, Postrio) and Max McCalman (Picholine, Artisanal).

Born in Quebec, Canada, Francine has been living in the U. S. for more then 20 years and has always been involved in the restaurant industry.

Her dad, Jean-Louis Diamond was in the dairy business and she was exposed at an early age to Milk & Bugs in perfect harmony, also called cheeses.With her husband Matteo Ferdinandi she developed the concept of a boutique specialty food market which then was further more elaborated with friend and Managing Partner Soerke Peters. Back in the days, Francine took all the necessary steps to learn the trade. Francine moved to New York City and became the assistant of Max McCalman “Maitre Fromager” at both Picholine and Artisanal with the purpose of learning everything there is to know about cheese from the foremost authority in the U.S. She also worked at Gramercy Tavern, one of the top five restaurants in the country, when it comes to service.

In 2001 she enrolled in the Wine & Spirits Education Trust program with the goal of becoming Master of Wine. Today she has the W.S.E.T. Diploma and she is a Certified Sommelier with “The Court of Master Sommeliers”

Francine spent three year in Las Vegas with her husband Matteo and worked for the Wolfgang Puck Fine Dining Group at Postrio. She has been in charge of the wine program for the whole group under the supervision of Master Sommelier Luis de Santos. She is still involved in the program as an editor and consultant.

Francine is the General Manager/Managing Partner of Froma on Melrose.

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Ph: 323-653-3700 • Fax: 323-653-3703